Matching Your Conference Expectations and Experiences

Matching Your Conference Expectations and Experiences

You’ve probably heard the saying, “You can’t win the lottery if you don’t buy a ticket”. It can apply in many different contexts and generally means, “You can’t reap the rewards if you don’t invest any effort”.

The concept can be applied to conferences, too. To get the greatest benefit from them, you need to put some effort in yourself. One of the first things you can do when deciding whether to attend a conference is to think through your expectations of it.

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Do You Want Fries With Your Accounting Service?

Do You Want Fries With Your Accounting Service?

Accountants and many other service professionals have tended to steer clear of actively marketing themselves for various reasons, including:

  • Feeling this approach is beneath them in some way.
  • Not having confidence in their own sales ability.
  • Believing that it’s up to the client to ask for additional services.
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