13. Marketing 101 for Accountants

We get business model inspiration from marketing guru Seth Godin, discuss the idea that Alex Malley (of CPA fame if you are living under a rock) is proof that Australia's biggest content marketing strategy has failed, Warrick Capper promotes tax returns, Excel is here to stay says Ruslan Kogan and we learn that accounting firms in Canada are thinking much the same as ourselves. 

 

 

 

 

 

 

 

Welcome/clarification - 0:00

What Paul means by doing your due diligence on accounting coaches

BOG - 3:40,

David

Ruslan Kogan rates Excelhttps://www.linkedin.com/feed/update/urn:li:activity:6283905849060659200/ 

Seth Godin has a message for accountants https://www.entreleadership.com/podcasts/210-seth-godinchange-your-mind-chang

Paul

CAANZ offering great insurance options v CPAA https://www.google.com/url?q=http%3A%2F%2Fwww.afr.com%2Fbusiness%2Faccounting%2Finsurance-shopping-cpa-style-20170623-gwx3nn You can see the options here https://www.google.com/url?q=https%3A%2F%2Fwww.charteredaccountantsanz.com%2Fmember-services%2Fbeing-in-public-practice%2Finsurance-and-liability%2Fprofessional-indemnity-insurance

WOG - 8:41

David

Warwick Capper is not a good brand ambassador for accountants, yet, here he is https://cappertax.com.au/ 

Paul gets taken to the small claims court for not paying SAAS fees

Media watch - 17:00

CPA trying to skip a media cycle with their Friday night announcement about Alex Malleys sacking and the marketing industry shows some hindsight on CPA's content marketing strategy

5 in 5 - 21:37 Ryan Lazanis - Xen Accounting Canada

In depth - 34:25 Marketing options for accountants