10. Why we applaud big 4 failures into SME land

It's been a big week in............From the Trenches HQ! A big thank you to our listeners who have made #Trenches a top 20 business news podcast on the iTunes store.


This weeks episode is a lot of fun as we look at what happens when the Big 4 firms try to tackle the SME market and maybe don't succeed as much as they want. How can Small and Medium sized accountants capitalise on this opportunity?

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Welcome: 0:00,

BOG: 2:20,  Matt Paff's review of QB Connect that no one else will write https://www.linkedin.com/pulse/qb-connect-sydney-review-no-one-else-write-matt-paff

The ATO offering penalty and GIC remissions on the back of their tech challenges this year.

The Accounting Industry is full of high integrity professionals


WOG: 8:40,

More click bait from Xero, where the headline doesn't match the article https://www.xero.com/blog/2017/05/sme-owners-look-accountant/

More Rubbish about robots taking our jobs (but not florists) https://willrobotstakemyjob.com/

Media watch: 15:00

We don't think the industry is better for the CPA affair but we don't like some media self congratulating themselves over it.


5in5: 19:50

A very special 5 in 5 with My Prosperity CEO and former Xero Au Country Head Chris Ridd - http://www.myprosperity.com.au/

In depth: 33:10 We applaud the Big 4 for trying to take our SME clients.