#61 - Do Accountants Need To Know Their "Why"?

From The Trenches’ - Real Life in the Accounting Industry presented by Paul Meissner and David Boyar.


Episode 61

Show Notes

EOFY Party Tickets:



2:19 Best on Ground


KeyPay Cloud Payroll

We're very proud and excited to announce we've been titled 'Payroll Software Supplier of the Year' at the #GlobalPayrollAwards2018.


Passport to a Global Accounting Career


Spread the love.



Customer Experience for Accountants


‘Well done PwC, you nailed it on this one’


Brett Stevenson: CPA


‘Part of me is concerned about this, the other part of says take the industry back accountants


10:48 Worst on Ground


Dover Collapse


‘This is massive on a couple of fronts’


FASEA Education Requirements

‘Minor additional training for accountants is definitely worth the investment’



Prospa Calls Off ASX Listing


‘You and I have always had question marks’


JP Morgan Granted Immunity in ANZ Cartel Case


‘Absolutely explosive, it’s been a big shining light’


23:28 5 in 5 Summary:

This week, Dave finally gets to chat to Sam Rotberg, Director at AS Partners, about the transition of their business to a cloud-based practice. Here’s a summary of what he had to say:

  • Dealing with growth: AS Partners moved from ‘practice manager’ to ‘general manager’, to enable the business to scale and the partners to be more accountable for growth
  • Training: There’s monthly training for staff as well as external training to allow individuals to champion certain areas (people to be champions in certain areas)
  • Biggest challenge? Making the move from CRM to the Cloud, and the difficulties it brings
  • Advice for others: Keep up with the trends in the industry to harness your ability to offer greater value-add


30:54 In Depth Topic:

Paul recently published an article relating to Simon Sinek’s principle of ‘knowing your why’ which created a lot of traction, interest and controversy! The boys discussed what it means to them and how it plays out in their businesses:

Paul questioned whether or not we needed to be aware of this ‘why’, and if it was an overused and overrated term. He’s more focused on the implementation of who you are on a day to day basis with your clients.

Dave feels that clients themselves should experience your ‘why’ through their dealings with you, and believes it to be important to know why you’re getting up in the morning – which is not the case for a lot of accountants.