10. Why we applaud big 4 failures into SME land

It's been a big week in............From the Trenches HQ! A big thank you to our listeners who have made #Trenches a top 20 business news podcast on the iTunes store.


This weeks episode is a lot of fun as we look at what happens when the Big 4 firms try to tackle the SME market and maybe don't succeed as much as they want. How can Small and Medium sized accountants capitalise on this opportunity?

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Welcome: 0:00,

BOG: 2:20,  Matt Paff's review of QB Connect that no one else will write https://www.linkedin.com/pulse/qb-connect-sydney-review-no-one-else-write-matt-paff

The ATO offering penalty and GIC remissions on the back of their tech challenges this year.

The Accounting Industry is full of high integrity professionals


WOG: 8:40,

More click bait from Xero, where the headline doesn't match the article https://www.xero.com/blog/2017/05/sme-owners-look-accountant/

More Rubbish about robots taking our jobs (but not florists) https://willrobotstakemyjob.com/

Media watch: 15:00

We don't think the industry is better for the CPA affair but we don't like some media self congratulating themselves over it.


5in5: 19:50

A very special 5 in 5 with My Prosperity CEO and former Xero Au Country Head Chris Ridd - http://www.myprosperity.com.au/

In depth: 33:10 We applaud the Big 4 for trying to take our SME clients.

7. Artifical Intelligence V Intelligence - will AI live up to the hype?


Paul was wined and dined by QuickBooks at the SCG, David is fed up with CPA Australia dragging down the profession, Forbes offer a beautifully well balanced article about the future of automation, 5 in 5 is taken to the people as we begin interviewing real accountants and David says we should be celebrating property tycoon Tim Gurner not cutting him down like a tall poppy.

0- 1.40 Welcome

1.41 BOG Paul – Quick Books Connect and a review of where the product is going. Paul got star struck by the celebrities and the amount of resources being thrown at the product.

4.15 BOG David – QB v Xero Stoushes and Meissner V Accountants Daily in twitter stoushes covering QB Connect. Rod Drury’s accessibility on twitter is how leadership should be done in 2017

7.50 BOG David – Defending Tim Gurner and Australia’s tall poppy syndrome is bad for Australia. Tim’s message about spending habits should be heard by accountants advising clients. http://www.news.com.au/finance/real-estate/buying/tim-gurner-responds-to-backlash-to-4-coffee-and-smashed-avocado-comments/news-story/3f1dab7c3c19a7ac5d126039a5803caf

10.25 WOG David – CPA Australia is starting to make the entire industry look bad because the average customer of accounting services don’t know the difference between CPA and CA.  http://www.afr.com/brand/rear-window/is-cpa-australia-fudging-its-membership-growth-numbers-20170517-gw6zy1

13.20 WOG Paul – The ATO tax Fraud Scandal – Is this a tv mini series is the making? http://www.theage.com.au/nsw/the-close-calls-that-almost-derailed-a-165-million-tax-fraud-syndicate-20170518-gw80ab.html

15.45 5 in 5 – 10 5 in 5s recorded at QuickBooks Connect Adam Ramage Director Lang Lanyon Partners http://www.lanyonpartners.com.au/

23.52 Media Watch – The most balanced article about the future of accounting ever. https://www.forbes.com/sites/forbesfinancecouncil/2017/05/16/looking-ahead-how-automation-will-change-the-accounting-industry/#7be9e6767f30

28.10 Will the impact of Artificial Intelligence live up to the marketing and tech hype.